You’ve probably heard of the big battle between Amazon and the Hachette publishing company. Here’s a quick break down of the article here. This ongoing tug of power is a perfect example of something you should never do in social media.
Don’t put all your eggs in one basket.
I guess that’s a good lesson for any discipline in business.
By not marketing and creating a brand around their company Hachette relies upon vendors and authors to sell their products. Which leaves them in their present situation – beholden to Amazon. ( Who by the way sales 41% of all new books)
Now, you are probably thinking that you don’t do that but – do you only have a Facebook page? Do you only focus on Twitter? Have you stopped short after creating your LinkedIn page? You are subjecting yourself to the whims of those companies and any changes they make to their Terms of Service.
While I often say only focus on the networks that your customer are on – they are on more than one network. In addition, where’s your website? Don’t use Facebook as a replacement for your website. There are so many things wrong with that to include Facebook dictates the rules. They dictate who sees and who does not see your status updates. And while you can influence it you cannot control it. So even if someone would love to know about an upcoming sale they might not have the chance. However, if you use your website in concert with Twitter, Facebook, YouTube and more you are able to get your message out in a variety of ways.
What actions will you take today to take your eggs out of one basket?
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