Tool belt: Quizzes to grow your business

So you’ve probably have heard the buzz around quizzes. In fact, you’ve probably taken one or two or a couple (What character from Harry Potter are you?) The great thing is that you can use quizzes to grow your list and qualify clients that come from the wild wild west of social media. I was given the opportunity to review this quiz platform called Interact. Here are my thoughts about the platform itself and how I can see it being used in social media.


When you first create your quiz the most important thing you want to map out what are the goals of this quiz and what are the questions and answers. By knowing these two objectives you will be able to ensure your quiz is one step closer to effective.

After you create your questions and answers you’ll want to brand it! When people share this online this might be the first introduction to your brand. Make sure it represents you well.

Finally, have your friends test it! See what their impressions are. Do all the options make sense? Do they end up in the right place?

The quizzes are automatically responsive so they look good on any device. This is important because you’ll be sharing your quiz a lot of Facebook, Twitter, and even LinkedIn.

One thing I have learned is that my quiz is engaging (and quick) enough that all people who start it, finish it. That’s  proves my questions are spot on. Now – I need to make the answers compelling to cause action.


Data on Data on Data. There is nothing you can do in your business without data. You can see how many people see your quiz to how many people become leads. That is something you can make a business decision on.

Funnel analytics for your quiz
See the immediate ROI for your quiz

Easy to set up. You are guided though the process and can always go through the tutorial again.

Simple or Complex. You can have different answers go to different email lists! Or you can just collect all the emails into one list. There are many options in customization and how you deal with data so you can grow with the tool as your business grows.

As a bonus…if you take the time to see the kinds of responses you are getting in your quizzes you’ll begin to understand your audience better and what they want and need.


This is not a pill. Without a strategy this tool will be ineffective.  Now, I haven’t found anything that I don’t like about it yet. But I’ll let you know as soon as I do.

Overall… Give it a try. It’s fun to play with and you’ll probably like the results.

My quiz is new so I cannot give you any real data on its conversion rates and ROI. Again, I’ll be updating this as I do.

I did not get paid to use this I was allowed free lifetime use of the platform. And I do like it.

Go on try it out. In fact, I need help coming up with a snazzy quiz name. All I have right now is “What kind of business social media user are you?” Boring right? Suggest some great titles in the comments!

When you need a brand refresh




{Highlight to tweet!}

That’s me with my new pair of glasses which is a great illustration of what a brand refresh looks like.   It is not creating a new logo, new identity, or new anything else. It is merely updating what you currently have. you are not changing the core of your business you are just changing your glasses. If you’ve been in business for any length of time you know that what you offer and how you offer it changes.  In fact, if you think about your business 6 months ago and your business now,  how many things have you added and taken away? A brand refresh is a great way to give your brand identity a mini update and make sure you attracting the clients you want to.

A brand refresh is a great way to inject who you are now into the brand you have already built.


How to know if you need a brand refresh.

Have you been in business more than 3 years?

Chances are, how you started your business and where you are now are vastly different. That’s a great thing! When we start out business we have ideas about what we want and what we don’t want. When we’ve been working our businesses we get to test those ideas and reevaluate what we want.  Having a brand refresh now will allow the reality of your business to match the look and copy of your business.

Have you changed your business model?

Have you gone from 1-on-1 coaching to group coaching? Or maybe you’ve recently built in retainers instead of hourly offerings. Whatever choices you have made, when you make major changes to your business model you are making major changes to your brand. For example, if you are focusing more on group programs how you structure your offerings, your copy, and who you speak to will also change.

Have you refocused on a new ideal client?

Have you recently changed who you like to work with? Well, this is a perfect time to update your copy and spruce up your look.  A brand refresh will ensure that you are speaking to your new clients. and they can find themselves in your brand.

How to refresh your brand on social media.

Update your cover images

Whether you change the font, the image, or the Call to Action (CTA) updating your cover image is a must do. If you’ve had your cover image up for more than 3 months, chances are, it can use some updating to reflect what is important in your business now. This process can be as easy as changing your CTA.

Update your bios

You haven’t touched your bio since you set up your account. Fine tuning your bio is a great way to promote new project and attract different clients. This process can be as easy as adding a link to your new ebook.

Reevaluate groups you are a part of

You’ve racked up a tons of groups as you’ve rumbled along. It is time to pare it down and focus on the 2 or 3 groups that will have the greatest impact on your business NOW. The others you should either delete or keep around for a different marketing need.

A brand refresh does not have to happen over night. It can be little updates here and there throughout the month. The important thing is that you refresh your brand to give your audience something new to see.





How To Show Up On Social Media


So, I thought you would enjoy the videos.  I enjoyed making them. I recently showed up to a Creative Mornings and was going to do my normal thing just “show up”. I wasn’t going to talk to anyone, I wasn’t going to raise my hand, I was just going to soak in the amazing energy and get a new perspective. Well, this time, at the last second, I did something different – I raised my hand.

Me raising my hand at Creative Mornings (artist representation)








I volunteered to smash eggs on my forehead for an Apple TV. (Honestly, I had to Google what it was.) I played the game through 3 rounds and walked away a winner. Surprisingly it got me to thinking about social media. I saw it was a great example of how you can show up on social media or show up and take action on social media.


The Difference?

What’s the difference? As long as you show up on social media that is an action right? Yes, it is an action. It is not an action that will deliver results.  Just like me “showing up” at Creataive Mornings and not interacting and not raising my hand – I got a very solo experience. However, when I raised my hand, after ward I was speaking to people and starting conversations. I also met people that I already knew that I didn’t know was there.  My experience was connected and I reached more people.


Showing Up on Social Media

Showing up on Social Media looks like posting valuable content, sharing valuable content, and creating a meme or two. This is a great beginner’s place to be. You have consistency in your content and your online voice is consistent. If you are having trouble “Showing Up on Social Media” use these bullet points to get you consistent in your business.

  • Set a weekly time to schedule your content
  • Create an RSS feed lists to help you curate content
  • Look at your business goals and see what content will promote that



Showing Up and Taking Action on Social Media

Showing Up and Taking Action On Social Media is where you really put your social media in gear. You are interacting with people, having conversations, and building relationships. This is not the easy part of social media but this is the part where you make money on social media.  If you have trouble “Showing Up and Taking Action On Social Media” use these bullet points to get you engaging with your audience and creating a firestorm around your business.

  • Participate in a tweet chat
  • Check into trending topics on Twitter, Facebook, Instagram, and Periscope to see if there are topics you can leverage for your audience.
  • Starting conversations (use questions, polls, and hashtags)


Remember if you don’t raise your hand you will never have the opportunity to win new clients, other’s won know you are there, and you’ll miss out on the fun that social media can be!

How are you showing up and taking action on social media?

How to: Create a Business you Love through Customer Appreciation

Create a business you love through customer appreciation

 I bet you’ve heard this before…

(Highlight any sentence to click and tweet!)

“You need to surprise and delight your customers!” You understand how to execute customer appreciation IRL (in real life) but are less sure of how to execute it through social media. You understand the “why” – but the “how” is a bit fuzzier. Going that extra step with engaging and acknowledging your customers makes them feel special and shows you’re paying attention. More than that – it shows you have a clearly defined ideal client and you know how to reach them.  Use this mini-guide to get you on the road to customer appreciation rock star! If you want more guidance check out this webinar: How to Love on Your People Through Social Media.


Use your tools!

Social media is quick and can be hard to keep track of. Keep track of your clients using a social CRM. (Check out a list here. I use Nimble.) When you use a social CRM you can keep track of their comings and goings online while also making notes about your last meeting. It is the best place to create a full picture of your client and what’s important to them.

Use the features of social media platforms. Have you created your Twitter List? What about tagging in LinkedIn? Following people on Facebook? These are all great way to keep up with your customers. One you set up your systems – they become an invaluable tool in providing you insight.

As an added bonus, if you keep detailed enough notes, you might be able to see trends and preferences among your ideal client. Another way to use business data to your advantage.


Make it a habit.

Customer appreciation is not about the sale.

Acknowledge a client once a week. Share their accomplishments or triumphs with the world. It shows you’re paying attention and you care.

As an added bonus, create a 30-day challenge for yourself and see what happens. By acknowledging one customer a day the momentum you gain – both in understanding your customers and engaging with them will be invaluable.


Get creative.

Maybe you’re an artist. Why not create an exclusive “Awesome client” digital background they can download through a special link you send them? Or, you can share a 15 min wardrobe “Pick me up” if you own a boutique. The important thing is you’re providing extra value and making your customers feel appreciated.  Customer appreciation is about understanding what motivates your customers and what makes them smile. It doesn’t have to be expensive or complicated – it has to be thoughtful and tied to the core of your brand.
Creating a business you love through customer appreciation is not the quick way. But, it is the raving fan way. If your customers know how much they mean to you they become loyal. Loyal customers are like a de facto sales force. They answer your surveys, share your content, and promote your business. Social media is a digitized word of mouth. By sharing some love with your customers you remind them why they are loyal and prompt them to share that love. Create a business you love by using customer appreciation to spread the love. Don’t forget to register for the webinar.


How have you shown customer appreciation?

(If anyone wants to take the 30 day challenge with me I’m game!)


How To: Create your Social Media Calendar

Social Media without a plan will #Fail.

(Highlight any sentence to click and tweet!)

Let’s create that plan together. First, you need your overall marketing strategy. Don’t have that? Check out this post. In this post we’re going to delve into how social media will support your marketing efforts and how to create a social media calendar for that.

Social media is a great complement to any other marketing strategies that you are using. In fact, it can amplify and maximize the reach you are now getting. It helps to build excitement about your events, releases, and updates that are happening in your business.

To start creating your calendar let’s work from an example. Let’s say you have a sale that you want to support through social media. This is what your calendar might look like:

Boutique Social Media Calendar Example


Another way……


Social Media Calendar










Remember you are also sharing other content at the same time. This just ensures you are properly sharing your own your information.

Now, let’s break this down the logic behind this social media calendar:


A tweet has the life of a gnat. So, it’s important to share on Twitter more often. Repeating updates allows more of your audience a chance to see them. However, make sure you are continuing to share interesting and relevant content for your audience.


The Facebook algorithm is changing. So, you should change with it. Try posting more on your page. See what results you get. Alternate between promotional posts, tips, engagement posts and more (Don’t forget video). Why does your audience like you? Why do they come to you? What expertise are they looking for? Keep these questions in mind when creating your content. If you don’t know what kinds of content your audience responds to – look at what kinds of things they have liked or commented on in the past.


While you can see repins long after you first pinned an item. It’s important to pin at the right time of day. Unlike other platforms you can’t really pin the same item multiple times so that your audience sees it. It’s also important to consistently pin. Keep yourself top of mind.  Whenever a follower is  endlessly scrolling – let them see your name pop up consistently.

Now, a sale is a short term goal. You also add to this calendar your long term business goals. Maybe you want to increase your newsletter subscribers by 20% in the first quarter or you want to increase traffic to your website by 20%

Think about creating a #hashtag for your


Your other type of promotional posts will support these long term goals. Directing people to your blog to see a new post or talking about the subscriber only sale will have an impact on your long term goals.

This is not the exact schedule you need to follow! Social media is not, and will never be,  one size fits all {Tweet this}. It’s best to understand your audience and their movements online. You can learn this from using analytics. Once you understand that, you can craft a schedule that works perfectly for your business.


But how do you start actually creating your schedule – how do you put pen to paper?

Well, I love to work backwards. Yes, backwards. Starting from my event I first just mark down the days and or times I will post to various platforms. Remember the 80/20 rule when you are deciding on how often to post.

Next, I go back and incorporate my tone and CTA for each post. When I say “tone” I’m referring to whether the post is urgent, educational, humorous or more. Generally, the closer to the event the more urgent I word my copy. Conversely if the event is further away I educate more about the benefits.

Finally, I create custom graphics for the posts ahead of time so I am not rushed.

Rinse and Repeat.

Now, this just works for me and my brain. I like to build in layers to make sure that I don’t miss anything. But maybe that process is just too slow for you. Well, you can plot the post, tone, and CTA all at once. You just need to create something that works for you and something you’ll do on a continual basis.

I suggest you plan out 1 month at a time. If you want to do more – have at it. However, this can be slow going and overwhelming so give yourself some time to complete this. Also, your social media calendar is a living document and should change when your events change.

Want to ask me questions about this? Sign up for my upcoming webinar this month.

You now have steps to create your calendar from top to bottom. Check out my Startup Program if you want some coaching along the way.

What are you going to include on your calendar?


Social Media Over the Holidays: Managing and Promoting

I recently did a webinar called “Social Media Over the Holidays: Managing and Promoting while not Losing Your Head”.  This turned out to be a great webinar with great questions and insights. However, I forgot to record it. So, I promised to turn the webinar into a blog post for everyone that missed it. Let’s dive in.



One of the things that continually happens to small business owners is they get very excited about social media and the possibilities and then stop posting. They get excited again and stop posting again. Social media needs consistency to work. If you put out great content but only do it sporadically – it makes it hard to build that relationship.  What follows is a process that allows you to continually post during the holidays while still managing your business.  The process is simple but leads you to the outcome of more time.

1. Write 2 blog posts (1 series post)

2. Breakdown the blog posts in bite size pieces

3. Schedule throughout the month

In creating your holiday content you have to look at the intersection of your business, topics people currently care about and your business goals. For example, during Christmas that would be family, deals, stress, travel, renews, gifts, etc. During Valentine’s Day it would be love, relationships, dates, proposals, family, etc.

  • So where does your business lie in these topics?
  • What can you contribute your expertise to?
  • How can you make sure your business goals are supported?

Using this information you can brainstorm appropriate topics for your blog posts.

After you have created the blog post and series post you will take this long form content and break it down. You will repurpose it to use for your social media posts.  Each blog post can now be multiple FB posts. You can also create a Pinterst board. You can also do a Tips or Did you know post or tweet. You can create pull out quotes from your article and create a meme. Breaking down your content is a great way to repurpose your content without creating something new. (If you want to see this in action click here)

However, none of this would make your life easier if you did not schedule it. You can use tools such as Hootsuite or Buffer. How often and when you post on each platform depends on your audience.

When you are scheduling, keep in mind replying. It is important to take the time to respond if people take the time to comment. That is why you are on social media – to create a connections.

Tip about how to write a blog post without writing.



Promoting is an important part of social media. While you’re sharing valuable and great content – you also want people to take certain actions, such as buying your products or services.

A general rule of thumb is the 80/20 rule. This rules states that your posts on social media should be 80% value and 20% promotion. (This is value to your ideal client – not the things you find interesting) This is a great guideline to keep in mind that allows you to build a relationship on trust and value. While you consider this also think of your customer sales cycle. When they are looking at your social media what part of the sales cycle is your customer in? What kind of information do they want to hear?

When you are promoting your program or services you have to also look at the type of event. The more people have to do, i.e. travel , the more time they need to plan and the longer you need to promote and talk about it. Also, knowing your conversion rate will let you know how many people you need to reach to get to your overall target goals. An example of a conversion rate for newsletter sign ups is below but it can be used for a variety of things.

#of subscribers from website/# of website visits = conversion rate (how effective is your call to action?)


 # of event attendees/ # of total invitations sent = conversation rate (how effective was the invite?)

Knowing your conversion rates and goals will allow you to effectively plan and promote your events. Having interesting and relevant content to share makes sure people keep coming back to you.  Social media is an on going process that’s never done. But it can have a great impact on your business.

What take away will you implement today? Share below!

Measuring Your Social Media and a KPI Cheat Sheet

It’s one thing to be on social media tweeting your heart out. It’s another to actually use social media for business. When you start doing that you must start measuring your social media activities and results. Below I have included KPIs for each of the big platforms.

Social Media KPI Cheat Sheet

Now, you have the KPIs for these platforms you can begin to set up your data story. Each of those KPIs are measured individually. So, on Facebook, you would break out Likes and look at what events, content, or connections garner you Likes. Generally, Likes can be considered a vanity metric but if you are organically growing your Facebook page they are a good indicator of what is working and what is not working. Do you get a spike in Likes when you do a festival? A speech? A webinar?


Steps for measuring your social media

Using KPIs you can also measure client attraction, revenue, sales cycle, increase in orders, and more but these require some advanced use of google analytics and really knowing your sales funnel.

What does brand awareness, also known as reach actually, do for your business? This is the first step to being Top of Mind for your ideal client. They have to know you exists before they can use your services or recommend you.  By having your ideal client Follow, Like , or Subscribe to you on social media they are furthering the relationship and want to learn more about you.

Now, if you have brand awareness why should you care about engagement? Engagement is the only way you will ever make raving fans out of your ideal clients. Tweet: Engagement is the only way you will ever make raving fans out of your ideal clients. via @where2start #socialmediaRaving fans are the ones that insists their best friends, families, and acquaintances use your service. It’s a sales force you don’t have to pay.

Measuring your social media is not easy. But it’s an important part of any social media plan. Even if you just start measuring one KPI you have to start somewhere.

What other platforms do you use? What are those KPIs?

Creating your Social Media Listening Dashboard

The Holidays are upon us and it seems as if our time as a business owner has shrunk even more. Between sending cards to clients and buying presents for family where does social media fit in? Well, sometimes it doesn’t and it seems as if that is the first thing to go when making your priority list. However, thanks to my handy dandy Social Media Listening Dashboard I never have to go searching for information to post? Well, it is social media gold.

A Social Media Listening Dashboard is something you create and it is generally based on aggregating RSS feeds. Why this is so important to create is because it allows you to pull in a wide variety of information without having to check each individual website. You can also include your social media streams and any keywords you are keeping an eye out for. Visually this is what it can look like:




There are a couple of free sites that you can use to create your dashboard.




Below are the steps to setting up your own Social Media Listening Dashboard to combat the Holiday season rush.

1. Register for a site to aggregate all of your content.

Choose any of the sites listed above or find another you like. Register and learn the interface such as how to add RSS feeds and how to create categories.

2. Get the RSS feeds you source your content from.

Generally you can get the site’s feed by typing in If this doesn’t work you can try sites like:


Rapid Feeds


Your content can be anything from blogs you like to industry experts you follow. The more variety you have the more information that you can repurpose, share, and create your own original content.  In this you can also include keywords you are monitoring on Twitter and Google Alerts.


3. Organize your feeds into categories.

The more you organize your content the easier it will be for you to find and use it. What this may look like is having a category for breaking industry news, thought leaders, competitors, food for thought, etc. This way you can quickly check in and see what is new in a particular category.

4. Check in with your Social Media Listening Dashboard daily.

Now, that you have put all you efforts into creating your dashboard it is important to check in with it daily to see and understand developing trends. This is also a great way to find the pain points of your clients.

The whole purpose of a Social Media Listening Dashboard is to re-purpose and easily create content from the information and trends you are a seeing in your industry. A way to create your own content, for example, is when Twitter had its IPO there were a lot of blogs commenting about the advantages and what this would do for the tech industry. An interesting way participate in the conversation surrounding Twitter at this time would be to write a dissenting opinion about why Twitter’s IPO would actually harm the tech industry.

Another way to use your Social Media Listening Dashboard is to monitor what others are saying about you and your business online. One of he easiest ways to do this is the use of your name or company name as a keyword.

Social Media Listening Dashboards are a great way to simplify the use of social media in your business while staying up to date in your industry.

What kinds of sites would you add in your Social Media Listening Dashboard?

Still have questions? Contact me.


Integrating social media into your marketing plan

As a small business owner you have heard time and time again that social media is a must. But how do you integrate it into your overall marketing strategy?


3 ways to support your offline marketing with your online marketing.

1. Can you support this effort with a hashtag? Hastags have become a ubiquitous form across many social networks. You can use a hashtag on Facebook, Twitter, and Google +

2. Use geotargeting ads on Facebook and Twitter to support your offline events.

3. Create exclusive content online to entice people to interact with you there.

Below are specific ways you can take social media and make it a part of your overall marketing plan.



Create a hashtag for your conference i.e. “Conferencename2013”. Publicize it on all of your conference materials and advertising. This allows your attendees to share information with each other and get their followers curious about the event they are involved in.

Doing a variety of trainings? Create a hashtag that anyone can use during all of your trainings. I.e. “Yournamesays” or “Businessnametrainig” This allows people who attend any of your trainings throughout the year to connect with each other.




Hold a tweetchat simultaneously as you are doing your webinar/teleseminar. Not only do your participants get to interact with each other but their interaction with you is shared with the world.

After your event have people go to your Facebook page and conduct a contest where the first five to post what they got out of the event gets something from you! This not only creates engagement with your page but lets people know the value others get from your events.


Product Launch


It’s that time of year when people are looking to get creative with their gift giving. By positing your product as a creative gift you automatically get people’s attention.  The use of social media will allow you to target your demographics and create messages that entice them to click. For example, ” For the entrepreneur in your life who wants their business to explode. LINK” or ” Get the child in your life a gift no one has. LINK”

You could create a Twitter giveaway contest around your product. For example, if your product is a textile or wearable item, you can have people write where they are first going to wear your product. If your product is a service you can create a who deserves most contest where people nominate others to win the bundle that you are offering.

On Pinterest you can have people create a board with your wearable item and create an outfit that includes one or more of your pieces. To help with branding you can include your created hashtag.


New Location


When you are moving your store’s location or adding a new one you have to let everyone know! Foursquare is a great way to do that. You can update your current listing letting others know abut your new location. You can also create a one time grand prize for the Mayor of your new location encouraging repeat visits!

Google Places is another great way to get your new location out there. With the new integration into Google + you can be found easier in Google searches and the Google + community.

Social media is a great way to support and bolster your business. Using it effectively will allow you to engage your customers and drive sales.

Have some ideas? Share below!

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How to: Tweet Chats (Just 4 Steps!)



Check out Tweet Chat they are a great resource.

Tweet chats are moderated conversations that happen on Twitter at a specific time. They are a great way to create a community and share information. New ones are being created daily and many have a large following. (Check them out here) Tweet chats are a great way to stay connected with you industry or the things you are interested in.  But how do you actually create one? What is the magic touch?

The general flow of a tweet chat is a moderator will ask a question —> Q1. What is your favorite social media tool? #smsb

The answers come in as —–> A1. Facebook #smsb

This makes it easy to follow and understand what questions people are answering.

1. Pick a hashtag. Make sure you do your research to find a hashtag that is not in use. It is important that you find a hashtag that’s not too long a la #thingsyouwishyourmotherdidntsay or already used

2.Find a time. When you are considering a time that works for you, consider that the time should work for west and east coast time zones so everyone can participate.

3.Spread the word.  Use your existing network. I.e. LinkedIn, Newsletter, Facebook, Twitter. Let people know that you are starting a tweet chat and what it’s about. Get people excited.  When people get excited they share with their friends and family, which is exactly what you want them to do.

4.Do your research. Make sure your topic for the week is one that the community is interested in. If you are stuck for ideas you can skim the news or ask the community.

There are tons of resources to help you keep track of the conversation while it is going such as But I’ll expand more on that on a later day. This is great to get you started.

At the end of your first ever tweet chat, sit back and relax. Then, get prepared for next week. Follow up with the people who chatted and invite them to the next one. Thank people for their contributions. If you have time maybe you can do a Storify piece to show others what they missed.
What is the next tweet chat that you are hosting?
Follow me!
Follow me!


I was having a conversation with my mom about Gmail and its space limit. She had taken them at their literal word and not deleted any emails. She’s indignant. She’s also an e-Hoarder. Now what, you may ask, is an e-Hoarder? You must have seen the show on A&E about hoarders with stuff piled high. Well, this is all about your email box piled high. My mother, at one point, had 40,000 emails in her inbox. All at once. Most of it unread. She insisted that she was going to go through it all and read the important things and then delete . In fact, the emails just multiplied until Google sent a nice note warning of impending doom.  Yea, didn’t see that coming.

Is this you? Do you have “digital mess” strewn across the internet? Has your incessant saving (and maybe printing) created a mind full of unimportant things to “do” and less creative time for your business? Well, here are 4 steps to get rid of the “digital mess”

1. Separate what you can do into Now (5 min or less), Later(Schedule it in your calendar), and Never(Chuck it) piles. Get honest with yourself, the best intentions are not actually actions just intentions. So while you may want to start that next creative endeavor do you really have time now? Do this consistently.

2. Unsubscribe. Back away from the mailing lists. They multiply like rabbits and are just as hard to keep up with. How much of those do you actually read? How much actually enrich what you are up to?

3. Organize your inbox. Whether you color code it or automatically send it to folders. Find a system that works for you. This way you can deal with one topic/item/idea at a time instead of jumping around like a child whose had cotton candy for the first time.

4.Delete. Nothing lasts forever including your emails. When a message has lost its relevancy why do you need to keep it around?  You have ‘someday-when-I-have-time-I’ll…..emails”? Go to step 1.


Digital mess is something you can’t escape from but definitely something you can deal with.

What are some of the things that you do?



Social Networking and Vampires

Has anyone noticed how vampires have become hot again? Take a look at True Blood, Vampire Diaries, the Twilight Series, Being Human, and more. Whether it’s the allure of living forever or just need to rescue someone that is trying so hard to love- vampires are on fire.  And when they are done well millions of people watch and they become wildly popular.

Soooo are you seeing it now? New and hot? Everyone’s doing it? Come on! It’s social networking. And when you do it well millions of people follow and discuss. But when you don’t? Well, ouch. So how do you do it well you say? I’m glad you asked.

First and foremost think of social media as a conversation. It is not supposed to look a certain way. That is to say that you don’t have to have a full time person chatting it up on FB (facebook) and twitter everyday. So you can’t fail there. But it is more of an ongoing conversation about what’s important to them. “Them” being you customer or fellow tweet buddy. When was the last time you enjoyed a conversation that was all about someone else. Right. You didn’t. What you did enjoy was a conversation about you and what you were passionate about. And how that other person could contribute to that. You opened up, you shared, it was beautiful! Give the same opportunity to your customer to share and open up. You just might be surprised.

But how do I get followers in the first place? Well, participate in the conversation. On Twitter search for a hashtag (#) that might have some relevance to you. Such as #fashion or #marketing. And just follow the stream of what people are saying. If you find a point where you can add something relevant and of value. Go for it! Nothing ventured, nothing gained.

Don’t be afraid to make a couple of faux pas. It’s bound to happen since you are not a vampire with years upon years of experience.  Take what you learn from those mistakes and adjust your game plan. It’s really that easy. Now, go make some friends!