Trolls, Trolls, Trolls

Fun fact:  the definition of the word “troll” was first used in 90s when newsgroups were still widely in use.

I’ve heard many people don’t jump on Periscope or Twitter because they worry about the comments they would get. I can understand that – really. It’s no fun to have someone comment about you or a subject that you are really passionate about. But here’s the thing:










It’s true! Trolls are a training camp for awesomeness. (Read that in the monster truck rally voice)

You have the High jump where you soar over idiotic comments.



The javelin where your point hits home so well nothing can assail it.


Or the long distance run where you learn to leave stupidity in the dust.


The thing abut this camp is you can’t go if you don’t have trolls!

Why trolls exists

tl;dr (to make you better)

What’s great about the internet is that your brand will reach who can most be impacted by it. On the other side of that there are people who are there to tear it down. The great thing is that it is not about you. Seriously, whatever comment is made, it is not about you. They don’t know your light and they don’t know your commitment. What they do know is someone is doing amazing things and they can divert attention to themselves.

How to fight trolls

tl;dr (shine on)

Ignore them.

Would you try to have an argument with a zombie? Trolls have one purpose and that is to start an argument where you lose everything and they lose nothing.

What you can do to prevent trolls

tl;dr (nothing)

The only thing you can do to prevent trolls is not do what you came here to do. Not post on social media. Not share your offerings. Not make your business successful. My next question would then be why are you letting someone who looks like this:








affect your passion that looks like this:








Crazy right? Trolls are part of the internet and they will say and do nasty things. Your job is to shine on.

Week of 5/29: Illustrating Social Media

A weekly list of articles to skim (We highlight the important bits) so you can always be updated about business tips that will impact you.

This new infographic from Healthy Business Builder outlines seven key selling techniques for social media.

The advent of social media has transformed the way people communicate and interact with others, as well with businesses they follow.

Before social media networks became popular, the only way business could interact with their target audience was via email and through traditional outreach tools, likes direct mail and telephone. Today, every business – from multinational organizations to fresh startups – has the opportunity to bring their brand closer to their target audience, immediately and on a wider scale than ever before.

But as en evolving medium, there are a lot of shifts and trends in social media that salespeople need to be aware of in order to ensure they’re marketing in the most effective way. Knowing which techniques are producing the best results will not only bring your brand closer to your audience, but will also help establish optimal leads and sales flow through the use of social platforms.

Along this line, this new infographic from Healthy Business Builder outlines seven key selling techniques for social media – are you utilizing all of these steps in your process?
7 Selling Techniques for Social Media [Infographic] | Social Media TodayThis post originally appeared on Irfan Ahmad’s blog.

On – 17 May, 2017 By Irfan Ahmad


Creating effective social media marketing reports is a critical part of the social business process. Here are some tips for effective social reporting.

After allocating budget to social media advertising, your executive team will be expecting to see how those ad efforts are paying off. Performance reporting is an inevitable task for any business that takes social media marketing seriously –  the key to creating effective social media reports is ensuring the data you present is appropriate, and relevant, for the audience at hand.

Preparing and presenting a monthly report can bring about similar stress as those college thesis papers that counted for 75% of your grade – except this particular assignment happens twelve times per year. Your team’s worked its tail off to meet and exceed KPIs, and diligently tracked everything for reporting purposes – but if the presentation is full of disorganized data, your boss is liable to think you don’t know what you’re doing.

In the below infographic, we’ve put together five key tips that’ll give you the building blocks you need to build an effective report and facilitate productive conversation about your social media strategy.

Following these steps, you’ll be able to create a cohesive story that’s easy for clients – both internal and external – to follow, and will ultimately earn you trust and authority.

How to Create Effective Social Media Reports [Infographic] | Social Media Today

A version of the post “How to Create Effective PPC Reports” was first published on the AdStage blog.

On – 05 May, 2017 By Jd_prater


Image for Social Media - Social Media Use by Generation [Infographic] : MarketingProfs Article

Find the right social media audience for your marketing messages. Here's how different generations - Gen Z, Millennials, Gen X, and Boomers - use some of the biggest social platforms.

There will be 2.67 billion social media users worldwide by 2018, according to estimated cited in an infographic by Personal Money Service.

If more than one-third of the world is on social media, how can you make sure the right message gets to the right people?

The infographic suggests one way is to know your audience by generation. For example, it cites a statistic that Generation Z prefers to see real people rather than celebrities in their advertisements, and that 68% of Generation X makes buying decisions based on reviews.

The infographic also provides an overview of some of the major social media channels; it notes, for example, that 79% of all Twitter accounts are outside the US, and 65% of leading brands have an Instagram account.

To see more about how different generations use Facebook, Twitter, YouTube, and Pinterest, check out the infographic:

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On – 10 May, 2017 By Laura Forer


Image for 7 Powerful Social Media Techniques to Build Your Brand and Business [Infographic] - Social Media Explorer

The modern customer journey starts and ends with your social profiles. Think of it from their point of view. When it comes time for researching which business to go for, the average person starts

7 Powerful Social Media Techniques to Build Your Brand and Business [Infographic]
7 Powerful Social Media Techniques to Build Your Brand and Business [Infographic]
by | May 4, 2017

The modern customer journey starts and ends with your social profiles. Think of it from their point of view. When it comes time for researching which business to go for, the average person starts off with a google search.

Inevitably, they’ll land on your Facebook or LinkedIn page to learn more about you. In today’s world, Social is your storefront. It’s your opportunity to wow potential customers and truly let your brand’s voice shine through. Here’s a great infographic that can help you build your brand with social media.

On – 04 May, 2017 By Payman Taei

What’s happening in social

A weekly list of articles to skim (We highlight the important bits) so you can always be updated about business and social media tips that will impact you. If you have questions about how you can leverage these updates comment below!

Image for Instagram Stories Updates, Pinterest Visual Search Ads, and the New Google Lens : Social Media Examiner

Social media news and developments making social media marketing easier. (Instagram Stories Update, Pinterest Visual Search Ads, Google Lens)

On – 20 May, 2017 By Grace Duffy


Image for 5 Facebook Updates and Tests Spotted This Week | Social Media Today

Here are five new features being tested or rolled out by Facebook.

Change is the only constant in social media, and Facebook, in particular, is always trying out new measures and testing new tools to boost user engagement and keep you on Facebook for longer.

As such, there are always limited tests and features being pushed out, minor updates that may not make big waves, but are still relevant and worth highlighting.

To help provide some additional context on these smaller tweaks and tests, we’re co-ordinating them into a weekly update to help keep you updated on what Facebook’s trying out, where they’re focused and what you should be watching for in future.

Here are five smaller tests or updates seen ‘in the wild’ this week.

1. Alternative Navigation in the Main App

Earlier this week, Mashable reported on a new Facebook test which replaces the ‘hamburger’ icon at the right of the lower function bar with a new, multi-purpose, direct connection option.

5 Facebook Updates and Test Spotted This Week | Social Media Today

Image via Mashable

Interesting to note, too, that in this instance, it’s actually been added to the function bar – most users will see only have five direct links, though in the screenshot here, there are six, with ‘On this Day’ also added in.

Once you tap on the new icon, you’re taken to a listing of the various Facebook functions you can use, which you can then access within one tap.

5 Facebook Updates and Test Spotted This Week | Social Media Today

Image via Mashable

The option makes it a little easier to get to all the various Facebook tools, and could help raise awareness of all the functions available. This test has actually been circulating for a while – The Next Web’s Matt Navarra spotted the same in early May – but there’s been no word yet as to whether it’s going to be rolled out more widely.

Making it easier to access the various Facebook tools could have a range of benefits, for both Facebook more broadly, and businesses. For example, if Facebook were to add in their new ‘Rewards’ tab, which may, eventually, be linked to business offers, that could help raise awareness of special deals and promotions, which might help businesses better connect.

Really, anything that boosts awareness of Facebook’s various options will have benefit for The Social Network. It’ll be interesting to see what their initial testing shows and whether the change gets rolled out more broadly.

2. Simplified Canvas Creation

Facebook’s also looking to make their immersive Canvas ads a little easier to create.

As reported by AdWeek, Facebook’s now automatically pulling images associated with a URL when you enter that webpage into the Canvas creation process.

5 Facebook Updates and Test Spotted This Week | Social Media TodayPaste in the page you want to reference, and the images will be presented as selection options.

5 Facebook Updates and Test Spotted This Week | Social Media TodayCanvas ads are presented in full-screen, immersive format, and there’s a range of ways they can be used to get attention within the feed. Simplifying the creation process could make them a more significant consideration for more businesses.

3. Cross-App Notifications

Facebook’s also testing out a new system which would enable users to get notifications from Facebook, Messenger and Instagram in one stream, and switch to each with a single tap.

5 Facebook Updates and Test Spotted This Week | Social Media TodayThe new process was first noted by Mari Smith (and covered by TechCrunch earlier this week) – as you can see, your notifications for each platform are presented in your feed and you can switch across to whichever you want to check,

Facebook’s been gradually moving towards further integration of their key apps – they recently launched an integrated inbox which enables social managers to respond to Facebook, Messenger and Instagram interactions in one place. This new functionality takes that to the next level, creating a more seamless flow between the three platforms – though it could be distracting to see alerts from all in one place.

No word yet on whether this will see a wider roll out.

4. Conditional Answers on Lead Ads

Facebook’s also adding a new capability to their Lead Ads option, giving advertisers the ability to use conditional answers in their process.

With lead ads, you can pose a set of questions to your audience, which are either standard queries pre-filled with information which already exists via a users’ Facebook profile, or custom questions, where you have to enter in the options for the user to choose from.

Conditional answers expands upon the latter – as explained by Facebook:

With conditional answers, you can create a set of custom answers that appear based on how someone answered a previous question. For example, say you sell t-shirts and sweatshirts. The first question on your form might be, “Would you like a t-shirt or a sweatshirt?” Within your inventory, you only stock red t-shirts and yellow t-shirts and green sweatshirts and black sweatshirts. Let’s say the person filling out your form answers “t-shirts” in your first question. In your second question, you ask, “What color would you like?” Since the person selected “t-shirts,” you’ll use conditional answers to only show them answer options for red or yellow.”

Basically, it’s a means of further enhancing the information you’re able to gather based on sequential questioning – Facebook ad expert Jon Loomer has provided an in-depth guide to the new option here.

The option gives advertisers another way to gather additional context, with varying ways in which the qualifiers could be applied. This can help you hone in on the key details you need to know to better qualify your leads.

5.  Search Personal Profiles

And the final update of note this week again comes from Mari Smith, who reported the addition of a new option to search personal profiles on The Social Network.

5 Facebook Updates and Test Spotted This Week | Social Media TodaySmith notes that you can use this new search option on your own profile, or on anyone else’s, helping you to locate relevant updates and posts – obviously limited by privacy restrictions.

Everyone’s had those times where they’re trying to remember that thing that friend posted so they can show someone else – this new option makes it easier to locate those updates quickly. It’ll also help you locate previous articles or videos you’ve posted, eliminating the need to scroll through your feed to find it.

Of course, you’ve always been able to utilize similar search to varying degree, and this doesn’t add anything new in terms of search depth, but it’ll make the process more straight-forward, and could come in handy.

The option has not been rolled out to all users as yet.

On – 20 May, 2017 By Andrew Hutchinson


Image for Twitter Rolls Out New Data Controls And Updates Its Privacy Policy |WeRSM – We are Social Media | Latest news on social media and tips on using Facebook, Twitter, Foursquare, LinkedIn, Pinterest, Instagram…

Twitter has announced a suite of tools that allow you more access to your information and more control over how it's used. The company also updated its Privacy Policy to reflect this. Twitter is

Twitter has announced a suite of tools that allow you more access to your information and more control over how it’s used. The company also updated its Privacy Policy to reflect this.

Twitter is rolling out some updates in the next few days that will affect the amount of control that you have as a user, over information about you that Twitter uses. The company wants to show you just how much it values their privacy, so it’s giving you access to “a suite of industry-leading tools to give you more access to your information and greater, more granular control over how it’s used. Finally, to reflect these “improvements,” Twitter also announced that it has updated its Privacy Policy.

Here are the updates in full, as announced in a recent blog post,

Increased transparency: Twitter is expanding Your Twitter Data to give you the most transparent access to your Twitter information to date. This includes demographic and interest data, and advertisers that have included you in their tailored audiences on Twitter. Each category of data will be clearly marked, and you will be able to view or modify this data directly.

New controls: New Personalisation and Data settings that offer even more granular control over how Twitter uses your data, including how it personalises your experience on the platform, and whether information may be shared through certain partnerships. You can use these controls to better personalise your experience and decide to opt out of various types of data usage and sharing with a single switch.

Personalisation across devices: When you log in, Twitter will associate your device with your account for purposes such as authentication and personalisation. Your experience may be personalised based on information from other devices you use to log in. You can turn this off if you like.

Policy Updates

Web data: Twitter has expanded how it uses and stores data from other websites that integrate Twitter content – embedded Tweets for example. The company also says that it does not store web page visit data for users who are in the European Union and EFTA States.

Data sharing: Finally, Twitter updated how it shares non-personal, aggregated, and device-level data, including through some select partnership agreements that allow the data to be linked to your name, email, or other personal information – but only when you give your consent to those partners.


Social Media Trends

On – 19 May, 2017 By George Carey-Simos


Image for Important Social Media Updates for 2017 - The run of the Social Media

With the advent of technology, our lives have become a juxtaposition of bytes and pixels.


With the advent of technology, our lives have become a juxtaposition of bytes and pixels. We are run on schedules and powered by information. The world runs on information and the one who holds the key to it is the new king. Information is the new oil.

And the ones propagating this information are the moguls of our times. The social media, the uncrowned king of the virtual world, virtually taking over the planet with its reach and content, has been transforming. It has been making changes to remain relevant. In a crowded field of upstarts and the old world, change they say, is the only constant.

Let us have a look at the changes the social media might undergo in the year 2017:


The social media emperor at the moment and runs whatever it sees. Facebook has been evolving and today it is not only the most prolific social media platform but a heaven for businesses and marketing too. However, it is also a place for falsehood. There has been a surge in the creation and spreading of fake news and Facebook intends to tackle it seriously. False information poses a grave danger to society and countries at a large and hence the organization has come up with their new anti-fake news tools. Disputed contents are red flagged and observed before being trashed.


The Facebook of the professional world, LinkedIn has added new features in its photo uploading section. It has created newer editing tools which will help the uploader to crop and view pictures better. One can manipulate color settings and also take help from the six new color filters.


The social platform has recently upped their ante in the field of advertisements. Following Google’s success in this area, pinners can now be counted as followers.


The other big daddy of social media, Twitter has changed the way a community communicates. There has been a lot of transformation that Twitter has bought unto itself. The earlier limit of 140 characters remains but the usernames once added in the replies will not reduce that number.

It has also changed the appearance of the replies. Moreover, additional filters have been added to help the user to do away with notifications and unwanted news feed and stuff one would not like to see or be associated with. Twitter is also offering a premium version of its Tweetdeck, and it is primarily targeting businesses and marketers.


The big daddy of virtual visuals, YouTube, too, has made some changes. From May 2, it has announced that is is going to do away with the annotation editor. Replacing it will be the End screen and cards. This, they feel will let the creator more access to a greater audience and hence a greater reach. These new features are both mobile and desktop compatible and will help videos cater to a larger audience better and also ratchet up better figures.

On – 16 May, 2017 By

Exhaustive List of Periscope Communities to Join

You finally did it! You’re on Periscope but you don’t know where to start, how to connect, or what people to follow. This is where Periscope communities come in. Periscope communities are great to join to give you support and accomplish a goal. There are a lot of communities on periscope and I have compiled this information so you can make an informed decision on which community best fits your needs and how to join them. If you see communities I missed please let me know by a quick tweet or email and I’ll add them to the list. I will continually update this as new communities are created everyday!


Before we jump into the good stuff I want to give you some ground rules to make your Periscope community activities are fruitful.

Don't Join All The Periscope Communities

1.Don’t join ALL the communities. This is about building relationships. Choose 2 Periscope communities that you can really be involved in. Remember you are running a business and you have other things you have to do. 2 Periscope communities will be enough to reap the benefits without driving yourself crazy.

2. There are an infinite amount of hearts. The hearts you can give don’t run out. So share freely. If it resonates give it hearts. If you want to show support give hearts.

3. Comment. This is a two way street. And while the broadcaster can’t see you they would love to read what you have to say. Commenting not only introduces yourself to the braodcaster but also to the audience that is watching along with you.

Another great way to understand these communities is search their hashtag on twitter and look at the kinds of people that are participating!







Founder – Mark Shaw

Purpose – Connect, Collaborate, Brainstorm, Sell Goods, Mastermind, Gain more exposure, Get help & Support, Chat, Learn, Find Business Leads & Opportunities, Get inspired all with the aim of getting more business.


Perigirls (#perigirls)






Founder – Jo Ann Pham

Purpose – Women supporting women excel on Periscope fostering friendships, partnerships, and learning.



Peri10k (#peri10k)







Founder – Katya

Purpose – Peri10k is an inspirational Mastermind of Live Streamers and Periscopers. They are known for their daily inspirational show on Periscope called the ShareAThon which aims to provide value and inspiration to their audience.

Join (There is an appliation process)


ScopersUnite (#scopersunite)








Founder – Steve Gadsby

Purpose – They engage in various efforts to support and encourage new scoppers and those struggling to connect. They believe that live streaming is a magnet for amazing people and everyone can benefit.



LoveTribe (#lovetribe)


Founder – Dana Garrison

Purpose – They are an online community of Periscopers and Livestreams offering support and growth through the power of community.



BoPoTribe (#bopotribe)







Founder – Zsuzska Szkiba

Purpose – BoPoTribe is more than just a social community; it is a home for those seeking for respect and acceptance; a family to find a warm welcome and unconditional love; it is a life changing philosophy to adapt: every body is a good body and your values, your happiness and success don’t depend on your looks.



PeriTribe (#peritribe)


Founder – Kim Garst

Purpose – They are an online community to provide support to new scopers.



PeriMarketplace (#perimarketplace)


Founder – Diane Bernard

Purpose – To bring the vendors of Periscope together to make it easier for buyers to peruse and sell  while the vendor get educated on various ways to use Periscope for their business.



SoulFam (#soulfam)


Founder – Anita Wing Lee

Purpose – The Project:SoulFam is an initiative to connect global humanity through Periscope. We scope stories that matter and raise funds for humanitarian causes.


Periscopers Group (#talknerdytomejoy)


Founder – Joy Pulson

Purpose – This group is for anyone using Periscope that wants to support, empower and brainstorm ideas on how best to use it.


Fleek Fam (#Fleekfam)


Founder – Dupé Aleru

Purpose – The Fleek Fam is a place where we inspire and motivate others to reach their full potential. Every member in our group exudes greatness within them. The first step towards discovering your divine purpose begins in your mind. You must first believe that you are great. Then, your burning desire to succeed must be back by faith. Next, affirm every day that you will manifest your dreams into reality by setting your goals and putting them into action.


Boom Squad (#boomsquad)


Founder – Jamilah Corbitt

Purpose – Supportive online collective of movers and shakers


Women of Worth (#WoW)


Founder – Janine Cummings

Purpose –


PeriNewbies (#perinewbies)


Founder – Maryjoy



Also, if you want to rep your community do so on the comments. Share why you love them and why you decided to join.

Join me on(2)

Reviewing and Measuring your Social Media Success








You’ve taken the plunge and have been consistent with your social media presence. But the work does not stop there. The next step is to review and measure your social media so you can make on going adjustments to your overall strategy to increase your success. Below you will get a quick overview of questions you need to consider and processes you need to have in place to get a basic gauge of how successful your social media efforts are.


What happened in your social media?

This is the first step in the process. You are going to look at the numbers that happened as a result of your social media efforts. Which numbers matter you created when your first created your strategy. Take a quick look at how to do that here or creating your metrics here. You can use an excel document and enter in what your number were for each month. It is easiest to do this next to your target goals.

What did you want to happen in your social media?

Once you input your data about what actually happened you will compare it to what you wanted to happen on social media. The months where you hit your target – use that as a basis for your strategy moving forward. The months where you did not ask these three questions:
Where did I deviate from the plan? (This could be posting less or taking on unexpected engagements.)
When I deviated what happened to my overall strategy? It is important to understand the impact your actions have. For example, if you took on an unexpected vendor opportunity did you not have time to send out your monthly newsletter?
What can I put in place to prevent that from happening in the future. Sometimes it is as simple as saying “No” sometimes you have to create a team.

What is the gap between what you wanted to happen and what did?

On the months that you did not meet your goal and you followed your strategy what was missing? Did you less response from your newsletter? Did you forget about a major holiday? Maybe you didn’t include enough follow up. When assessing your plan take a look at the feedback that you received when people did respond and use that information to adjust your plan. For example, if you ran a promotion and a lot of the feedback you received was that people are “busy” and didn’t have time to take advantage of the offer – next time you run a promo that is similar to that address “busy” in your copy. Take a look at the image example below:

Save time Untitled design(7)







Use the information you gather to make changes in your strategy to improve your results. This can be changing things such as the time you post or what types of promotions your run.

There are many things you can do to interpret the massive amount of information your analytics gives you however, if you answer these question you will be well on your way to pinpointing areas you can improve in your social media strategy.

If you want to take your review to the next level incorporate your google analytics. If you have questions about that or anything else you can email me here or leave me a voicemail by clicking the button on the left.

Evaluating the new kids on the block: Which new social media platform is best for your business?

5 questions you need to ask

How do you decide which new platform to use? If you’re like most people you either jump on anything that’s new or wait until your grandmother is on it to try it. That is not a good way to do business. This is the second part in a series that is meant to help you create your social media marketing strategy for 2016.

One of the hardest parts of reevaluating your strategy is deciding which platforms to add or even when to add new platforms. We are first going to talk about Periscope and Blab and then go over 3 questions you can ask yourself to decide if these, or any new social media platform, is right for you and your business. If you want a more in depth review jump to the blog post and get examples and 2 more questions you need to ask yourself.


Periscope is a live streaming app that happens on your phone. I say it is the internet come alive. The app started earlier this year and has exploded in popularity and usage.  You can find politicians, celebrities, small business owners, and pets using the app. If you have a perspective someone wants to hear it. The app only keeps the video for 24 hours, after that it’s gone. While you are streaming people can type in comments and give you “hearts” Hearts are a way to show appreciation, support or agreement for what the broadcaster is saying. There are a lot of ways to interact, gain a following, and share your brand. If you want to check out my channel you can see recent replays here.  If you have more questions about Periscope email me!


Blab is another live streaming app however, it is desktop based. You can have up to 3 other people on video and it has been used to launch talk shows, host conferences, create interactive classes and collaborate.This is another recent entrant into the social media space and has may early adopters. You can also record your Blabs to share later. While you are live people can join you from the audience (but you don’t have to let them), give “props”, and comment.  This highly interactive platform allows your audience to see your brand in action. If you have more questions about Blab email me!

The great thing about these two new apps is that if you determine it is a good fit for you it will be easier to get your brand out there because they are new. But make sure you have a strategy and a plan first.

5 Questions You Need To Ask!

Do I have the time?
Social media is a great way to build and stay connected to your audience. However, it is a cost first and then a benefit. It takes time to build a community that supports and buys from your business and it can’t be done with sporadic involvement. If you are already stretched thin do not add another platform.

Is my audience there?
While a new platform might be the hot new thing you have to ask the question is it the hot new thing for your audience? Snapchat is gaining by leaps and bounds but if your audience isn’t college age then you don’t need to be there. If you want to understand the demographics of social media platforms you can click here.

Why will I do this?
Even if you have the time and even if your audience is there it is still important to have a strategy. Knowing what metrics you are trying to impact with your participation in a platform will allows you to effectively use it. (If you haven’t ever created your social strategy click here.) Are you going for brand recognition? Newsletter sign ups? Customer care?


What resources do I need?

Each social platform has it’s own communication mode. Twitter uses words, Instagram pictures and YouTube Video. When you embark on a new social network it is important to also consider the amount of time it takes to create content for that network.  If you don’t have the resources for creating graphics or videos you  have to determine if that social network is right for you.


How will I implement and integrate?

Once you decide a social platform will benefit your business you then have to decide how you will make use of it. This includes how your brand is portrayed, how you will take care of your customers, what kind of news you will disseminate and more.  Each social media channel does not have to be a full system. You can handle customer care on Twitter, Information dissemination on Instagram, and Tutorials on YouTube. However, deciding what platform serves what purpose involves understanding how your community interacts with you on social media.

Once you have evaluated new social platforms and determine which would be the best to add to your marketing strategy we will go over reviewing and measuring 2015 in the next newsletter.

If you’re ready to supercharge your efforts now, take a look at the S.T.O.P. club. Training, coaching, and content created for you! Learn more here.

Scoping the Periscope: 3 Reasons Why It’s Good For Business

Periscope Logo

Periscope is the new kid on the block. That does not mean you have to jump in and do it for your business. However, there are some great reasons that Periscope will make you a better business owner or you can just watch the video here.

(If you want to know the mechanics of Periscope check out their help section here.)


You’ve heard of the saying that practice makes perfect and that’s what doing Periscope is – practice in front of a live audience. You hone in on your messaging and what is important to you and your brand.  You learn the various ways you can share it and how it resonates with your audience. You get instant feedback on whether people like it or not. It is also a great place to do message testing. If you don’t know what to scope play around with it! This is a new social network and EVERYONE is learning. Get in there and get messy.

2.Up Your Close Rate

The currency of Periscope is hearts. How this makes you a better business owner is that you have to ask for them! Just like asking for the sale you have to ask your viewers to Share your scope and “heart” what you are saying. If you have difficulty in asking for money practice by asking for hearts. It will make a difference in how you interact with potential clients.

Entrepreneur Quote

3.A Lesson in Being Fearless

There are a millions reasons why you feel you should not do video. You have probably thought of a million and one. They are all based in fear. One of the strongest hallmarks of a successful entrepreneur is best stated by:

Entrepreneurship requires a special kind of courage — you must face a great deal of uncertainty as you launch and maintain your business. The ability to recognize your fears, assess the causes and then make decisions about how to proceed can mean the difference between success and failure for a new company. -Richard Branson

The continued persistence to move through and cause results amidst the fear of everything is what makes an Entrepreneur successful. You can take that step today.

Comment and tell me what your Periscope handle is and what are the next steps you are going to take with Periscope.

Want an easy way to jump into Periscope? I am hosting a 30-day Gratitude Challenge. I will be giving out gift and I promise a mindset shift. Follow me to learn more!

Personalize to get business!

Personalize to Show Customers You Care

(Highlight to tweet!)

I watched this video at least 3 times (It had my name everywhere)! Who doesn’t love their name in lights? As I hit play again something occurred to me…this is why social media works.

Social media’s strong suit is not in getting your brand out there but giving you the ability to connect one-on-one on a massive scale! (Trust me, this is not an oxymoron)

Personalization gives people that feeling that you are talking to them. The more you can personalize your content the more you can draw in your customers. Below are 5 ways that your customers can see their name in lights!


1.Use your CRM (Customer Relationship Management) to keep track of all the little notes you pick up along the way. Your CRM is a pivotal aspect of your business. It allows you to keep track of your customers and their likes, hobbies, and more. Maybe they have a love of Corgis or can’t stand to be without their Tab. Whatever it is, if you know it, you can connect with them using gifts, articles, or events! (If you need to pick your CRM here is a great resource )

2. Use their name! Take the time to use their name. It not only catches their attention but you further your relationship. So, when you are replying on Twitter – use their name. Mention them on Facebook or Periscope. It will make them feel special.

This is why personalization works


3.  Find content that directly relates to them. Using the notes you have amassed in your CRM find relevant articles about their interests not just their business. If they love a sports team send them a small note of congratulations.

4. Share in their accomplishments. When they post about their new client or an award their business received congratulate them! Shout them out on social media. LinkedIn is a great platform to do this in but you an also send an email.

5. Create and source unique opportunities for them. Because you know all the things they like from keeping track in your CRM you also now know what kinds of events that would make them excited. If you sponsor an event look to see who would also love to attend that event and invite them. If you are invited to an event see if you can add a +1.

These are just some of the ways your clients can feel special and appreciated. What other ways have you found to personalize?


TOTD: Making Instagram Automation Easier

(Highlight any sentence to click and tweet!)


Instagram is a great way to share facets of your business to make it interesting and come alive. But to really use Instagram effectively you also have to use Hashtags – a lot of hashtags. But, if you are currently using Instagram automation to post from Instagram to Twitter or Facebook it doesn’t look good. Below is a quick tip to make it easier where you can auto-post and keep your hashtags too!

Don’t Do This:

Normally, people will post their hashtags in the caption field. When you do this your milllions of hashtags will also automatically be posted to Facebook, a place where hashtags are not really used. In order to avoid this social faux pas keep reading.

How you are doing Instagram












Do This:

Instead, use your caption to write a short sentence (140 characters if it is going to Twitter) and write the hashtags in your first comment! Now, you will not be able to edit the comment like you can edit the caption. However, it does make it easier to automate the sharing of your Instagram messages everywhere without creating a social faux pas.

How you should do Instagram


If you are curious about how to automtically send your Instagram pictures to other social platforms check out Zapier or IFTTT. These are really great programs that extend the life of your content without having to do everyting yourself!

How to: Create a Business you Love through Customer Appreciation

Create a business you love through customer appreciation

 I bet you’ve heard this before…

(Highlight any sentence to click and tweet!)

“You need to surprise and delight your customers!” You understand how to execute customer appreciation IRL (in real life) but are less sure of how to execute it through social media. You understand the “why” – but the “how” is a bit fuzzier. Going that extra step with engaging and acknowledging your customers makes them feel special and shows you’re paying attention. More than that – it shows you have a clearly defined ideal client and you know how to reach them.  Use this mini-guide to get you on the road to customer appreciation rock star! If you want more guidance check out this webinar: How to Love on Your People Through Social Media.


Use your tools!

Social media is quick and can be hard to keep track of. Keep track of your clients using a social CRM. (Check out a list here. I use Nimble.) When you use a social CRM you can keep track of their comings and goings online while also making notes about your last meeting. It is the best place to create a full picture of your client and what’s important to them.

Use the features of social media platforms. Have you created your Twitter List? What about tagging in LinkedIn? Following people on Facebook? These are all great way to keep up with your customers. One you set up your systems – they become an invaluable tool in providing you insight.

As an added bonus, if you keep detailed enough notes, you might be able to see trends and preferences among your ideal client. Another way to use business data to your advantage.


Make it a habit.

Customer appreciation is not about the sale.

Acknowledge a client once a week. Share their accomplishments or triumphs with the world. It shows you’re paying attention and you care.

As an added bonus, create a 30-day challenge for yourself and see what happens. By acknowledging one customer a day the momentum you gain – both in understanding your customers and engaging with them will be invaluable.


Get creative.

Maybe you’re an artist. Why not create an exclusive “Awesome client” digital background they can download through a special link you send them? Or, you can share a 15 min wardrobe “Pick me up” if you own a boutique. The important thing is you’re providing extra value and making your customers feel appreciated.  Customer appreciation is about understanding what motivates your customers and what makes them smile. It doesn’t have to be expensive or complicated – it has to be thoughtful and tied to the core of your brand.
Creating a business you love through customer appreciation is not the quick way. But, it is the raving fan way. If your customers know how much they mean to you they become loyal. Loyal customers are like a de facto sales force. They answer your surveys, share your content, and promote your business. Social media is a digitized word of mouth. By sharing some love with your customers you remind them why they are loyal and prompt them to share that love. Create a business you love by using customer appreciation to spread the love. Don’t forget to register for the webinar.


How have you shown customer appreciation?

(If anyone wants to take the 30 day challenge with me I’m game!)


How To: Create your Social Media Calendar

Social Media without a plan will #Fail.

(Highlight any sentence to click and tweet!)

Let’s create that plan together. First, you need your overall marketing strategy. Don’t have that? Check out this post. In this post we’re going to delve into how social media will support your marketing efforts and how to create a social media calendar for that.

Social media is a great complement to any other marketing strategies that you are using. In fact, it can amplify and maximize the reach you are now getting. It helps to build excitement about your events, releases, and updates that are happening in your business.

To start creating your calendar let’s work from an example. Let’s say you have a sale that you want to support through social media. This is what your calendar might look like:

Boutique Social Media Calendar Example


Another way……


Social Media Calendar










Remember you are also sharing other content at the same time. This just ensures you are properly sharing your own your information.

Now, let’s break this down the logic behind this social media calendar:


A tweet has the life of a gnat. So, it’s important to share on Twitter more often. Repeating updates allows more of your audience a chance to see them. However, make sure you are continuing to share interesting and relevant content for your audience.


The Facebook algorithm is changing. So, you should change with it. Try posting more on your page. See what results you get. Alternate between promotional posts, tips, engagement posts and more (Don’t forget video). Why does your audience like you? Why do they come to you? What expertise are they looking for? Keep these questions in mind when creating your content. If you don’t know what kinds of content your audience responds to – look at what kinds of things they have liked or commented on in the past.


While you can see repins long after you first pinned an item. It’s important to pin at the right time of day. Unlike other platforms you can’t really pin the same item multiple times so that your audience sees it. It’s also important to consistently pin. Keep yourself top of mind.  Whenever a follower is  endlessly scrolling – let them see your name pop up consistently.

Now, a sale is a short term goal. You also add to this calendar your long term business goals. Maybe you want to increase your newsletter subscribers by 20% in the first quarter or you want to increase traffic to your website by 20%

Think about creating a #hashtag for your


Your other type of promotional posts will support these long term goals. Directing people to your blog to see a new post or talking about the subscriber only sale will have an impact on your long term goals.

This is not the exact schedule you need to follow! Social media is not, and will never be,  one size fits all {Tweet this}. It’s best to understand your audience and their movements online. You can learn this from using analytics. Once you understand that, you can craft a schedule that works perfectly for your business.


But how do you start actually creating your schedule – how do you put pen to paper?

Well, I love to work backwards. Yes, backwards. Starting from my event I first just mark down the days and or times I will post to various platforms. Remember the 80/20 rule when you are deciding on how often to post.

Next, I go back and incorporate my tone and CTA for each post. When I say “tone” I’m referring to whether the post is urgent, educational, humorous or more. Generally, the closer to the event the more urgent I word my copy. Conversely if the event is further away I educate more about the benefits.

Finally, I create custom graphics for the posts ahead of time so I am not rushed.

Rinse and Repeat.

Now, this just works for me and my brain. I like to build in layers to make sure that I don’t miss anything. But maybe that process is just too slow for you. Well, you can plot the post, tone, and CTA all at once. You just need to create something that works for you and something you’ll do on a continual basis.

I suggest you plan out 1 month at a time. If you want to do more – have at it. However, this can be slow going and overwhelming so give yourself some time to complete this. Also, your social media calendar is a living document and should change when your events change.

Want to ask me questions about this? Sign up for my upcoming webinar this month.

You now have steps to create your calendar from top to bottom. Check out my Startup Program if you want some coaching along the way.

What are you going to include on your calendar?


The Social Media Party

When you first started your business it was important you pounded the pavement and made those connections.

The same is true when you expand your business online.  Showing up online involves consistency and great information.  Here are 5 things you can do to show up to the social media party.

Here are 5 things you can do to show up to the social media party.

1. Be yourself. Honestly. If you are that geeky guy who loves to paint with water colors share that.  Or maybe you are a gloves and pearl woman but like to dirt bike on the weekend. Share and create that community online. The most important thing in social media is to inject yourself or your brand. That is the special part that people align themselves with. After all, there are 20,000 other people who do what you do. What makes you different?

2. Comment on the stories you share. This is content curation. More than just pulling together everything that is hot on Mashable, add your thoughts and ideas as to why this story has an impact. Better yet, write why you disagree.

3. Ask about someone else. I know the easiest person to talk about is you. But to get others talking ask them about their passions, dreams, and goals. What motivates them?

4. Comment. Yea, people actually do want to hear from you. Your thoughts, ideas, and opinions actually matter. Share them.

5. Follow up/Track. When was the last time you were networking and didn’t follow up? Business is in the follow up. The same is true with social media. Make sure you add them to the appropriate Twitter list or make sure to check in with them monthly on LinkedIn. Need more? Check this out.

This list might sound like things you’ve heard before. Good! Social media is about the basics. Providing great content with quality insight from a particular brand voice is a basic. {Tweet this!}  Make sure you use it in your business.

What do you bring to the party?

Social Media Over the Holidays: Managing and Promoting

I recently did a webinar called “Social Media Over the Holidays: Managing and Promoting while not Losing Your Head”.  This turned out to be a great webinar with great questions and insights. However, I forgot to record it. So, I promised to turn the webinar into a blog post for everyone that missed it. Let’s dive in.



One of the things that continually happens to small business owners is they get very excited about social media and the possibilities and then stop posting. They get excited again and stop posting again. Social media needs consistency to work. If you put out great content but only do it sporadically – it makes it hard to build that relationship.  What follows is a process that allows you to continually post during the holidays while still managing your business.  The process is simple but leads you to the outcome of more time.

1. Write 2 blog posts (1 series post)

2. Breakdown the blog posts in bite size pieces

3. Schedule throughout the month

In creating your holiday content you have to look at the intersection of your business, topics people currently care about and your business goals. For example, during Christmas that would be family, deals, stress, travel, renews, gifts, etc. During Valentine’s Day it would be love, relationships, dates, proposals, family, etc.

  • So where does your business lie in these topics?
  • What can you contribute your expertise to?
  • How can you make sure your business goals are supported?

Using this information you can brainstorm appropriate topics for your blog posts.

After you have created the blog post and series post you will take this long form content and break it down. You will repurpose it to use for your social media posts.  Each blog post can now be multiple FB posts. You can also create a Pinterst board. You can also do a Tips or Did you know post or tweet. You can create pull out quotes from your article and create a meme. Breaking down your content is a great way to repurpose your content without creating something new. (If you want to see this in action click here)

However, none of this would make your life easier if you did not schedule it. You can use tools such as Hootsuite or Buffer. How often and when you post on each platform depends on your audience.

When you are scheduling, keep in mind replying. It is important to take the time to respond if people take the time to comment. That is why you are on social media – to create a connections.

Tip about how to write a blog post without writing.



Promoting is an important part of social media. While you’re sharing valuable and great content – you also want people to take certain actions, such as buying your products or services.

A general rule of thumb is the 80/20 rule. This rules states that your posts on social media should be 80% value and 20% promotion. (This is value to your ideal client – not the things you find interesting) This is a great guideline to keep in mind that allows you to build a relationship on trust and value. While you consider this also think of your customer sales cycle. When they are looking at your social media what part of the sales cycle is your customer in? What kind of information do they want to hear?

When you are promoting your program or services you have to also look at the type of event. The more people have to do, i.e. travel , the more time they need to plan and the longer you need to promote and talk about it. Also, knowing your conversion rate will let you know how many people you need to reach to get to your overall target goals. An example of a conversion rate for newsletter sign ups is below but it can be used for a variety of things.

#of subscribers from website/# of website visits = conversion rate (how effective is your call to action?)


 # of event attendees/ # of total invitations sent = conversation rate (how effective was the invite?)

Knowing your conversion rates and goals will allow you to effectively plan and promote your events. Having interesting and relevant content to share makes sure people keep coming back to you.  Social media is an on going process that’s never done. But it can have a great impact on your business.

What take away will you implement today? Share below!

What Does a Social Media Agency Do?

You don’t pay me to post. It’s true. Social media for business is not about finding the latest meme or sharing some sappy emotional quote. It’s about branding your business. It’s about finding and interacting with your loyal fans. It’s about providing value for your fans and followers.

So yes, while you can ask your cousin’s sister’s best friend’s child to do Facebook for you you will not get the results you want. (You want to grow your business correct?) They are just posting. And frankly if that’s all you want then you should go with them.

However, if you want a strategy-planning-influencer hunting-continuing education social media guru ninja chewbacca you need to invest.

Guru Ninja Chewbacca
Guru Ninja Chewbacca


So while you don’t pay me to post (I’ll admit anyone can do that)

You do pay me for:

To love on your brand. I will treat your brand like it’s mine. I will search out the nuances that make you different and amazing and share them with the world.  I will take that extra time to read your blog post and share the important bits with your audience. I take advantage of unique opportunities that are perfectly suited. I create opportunities that are perfectly suited.

Fly in the face of experts. When is the best time to post? Between 10 am – 2pm. Unless it’s your brand. In which case, it depends. Are you tired of searching for the “Best of” posts to tell you how to do your social media? They are useless unless you adjust to your audience.  Which means research into understanding your audience and that leads me to my next point.

Look at the sexy sexy data.  I look at all the numbers that Facebook, Google Analytics, Twitter, Pinterst, etc throw out and change them into something that can be used.  I make the numbers tell me a story about your business and your webiste. Wether it is taking them out for a nice cup of coffee or taking them out to a party I get the info they are hiding.

Analytics and Data

“But it’s a free platform. They are all free platforms!”  Yes they are. What that get’s you is an even playing field with Coke. It does not mean that the cost of doing business on these platforms is also cheap or free. It takes time and expertise to engage with your audience in a way that reaches your goals.

Did you know that everyday you should execute a community growth strategy? What about interacting with clients, influencers, and your ideal client? Don’t forget about creating content and sourcing content. These are just some of the doings of social media but much more than that is the value you get from someone loving on your brand, flying in the face of experts, and looking at the sexy sexy data.

So, when you are thinking of investing in social media as a way to grow your business remember, you are investing in your brand. There’s nothing more important than that right?

Have you retained an agency? What have your experiences been?

What is a social media influencer?

If you’ve been in and around social media you have probably heard of the word “influencer” and how you should know who yours are.  In this post I will give you a real world example of what a social media influencer is and why you should care.


You might have heard about IKEA and IKEA Hackers. No? Check this out.  The short of it is that IKEA felt that IKEA Hackers was using their name to make a profit selling ads on their website.  That was far from the truth. In fact, IKEA was planning on suing one of their best influencers!

What made IKEA Hackers an influencer was three things:

  1. Peopleroutinelytake action that effected the business of IKEA.
    1. That could be learning about the brand
    2. That could be purchasing product
    3. That could be sharing the brand
  2. The community of IKEA Hackers was IKEA’s ideal client.
  3. Targeted creation of content

So, a social media influencer has the ear of your audience and can have them take action that is a natural progression of their relationship.Tweet: An influencer has the ear of your audience and can have them take action that is a natural progression of their relationship. @where2start

IKEA should have created a relationship with IKEA Hackers leveraging their audience to grow their brand loyalty. Instead they made the mistake of taking legal action. In effect they told their ideal client “We don’t want you to use our furniture that way and we don’t like your community”

So, who do you know that you would consider a social media influencer for your business or industry? Share you business and the influencer below!


Measuring Your Social Media and a KPI Cheat Sheet

It’s one thing to be on social media tweeting your heart out. It’s another to actually use social media for business. When you start doing that you must start measuring your social media activities and results. Below I have included KPIs for each of the big platforms.

Social Media KPI Cheat Sheet

Now, you have the KPIs for these platforms you can begin to set up your data story. Each of those KPIs are measured individually. So, on Facebook, you would break out Likes and look at what events, content, or connections garner you Likes. Generally, Likes can be considered a vanity metric but if you are organically growing your Facebook page they are a good indicator of what is working and what is not working. Do you get a spike in Likes when you do a festival? A speech? A webinar?


Steps for measuring your social media

Using KPIs you can also measure client attraction, revenue, sales cycle, increase in orders, and more but these require some advanced use of google analytics and really knowing your sales funnel.

What does brand awareness, also known as reach actually, do for your business? This is the first step to being Top of Mind for your ideal client. They have to know you exists before they can use your services or recommend you.  By having your ideal client Follow, Like , or Subscribe to you on social media they are furthering the relationship and want to learn more about you.

Now, if you have brand awareness why should you care about engagement? Engagement is the only way you will ever make raving fans out of your ideal clients. Tweet: Engagement is the only way you will ever make raving fans out of your ideal clients. via @where2start #socialmediaRaving fans are the ones that insists their best friends, families, and acquaintances use your service. It’s a sales force you don’t have to pay.

Measuring your social media is not easy. But it’s an important part of any social media plan. Even if you just start measuring one KPI you have to start somewhere.

What other platforms do you use? What are those KPIs?

TOTD: Follow Up with Social Media

Follow up is a hallmark of a successful business. Without follow up you will have a hobby.

Incorporating social media into your follow up not only extends your reach but allows you to initiate a type of contact that allows you to stay top of mind without feeling like your harassing them.


For example:

Hey @potentialclient it was great touring your facility today. (Maybe even include a picture)

By initiating this contact and following them you are inviting them to follow your updates. Then they will see your valuable content and you’ll continue to develop a relationship.

How do you do follow up on social media?

Amazon/Hachette Battle and Your Social Media

You’ve probably heard of the big battle between Amazon and the Hachette publishing company. Here’s a quick break down of the article here.  This ongoing tug of power is a perfect example of something you should never do in social media.


Don’t put all your eggs in one basket.

I guess that’s a good lesson for any discipline in business.

By not marketing and creating a brand around their company Hachette relies upon vendors and authors to sell their products.  Which leaves them in their present situation – beholden to Amazon. ( Who by the way sales 41% of all new books)

Now, you are probably thinking that you don’t do that but – do you only have a Facebook page? Do you only focus on Twitter? Have you stopped short after creating your LinkedIn page? You are subjecting yourself to the whims of those companies and any changes they make to their Terms of Service.

While I often say only focus on the networks that your customer are on – they are on more than one network.  In addition, where’s your website? Don’t use Facebook as a replacement for your website. There are so many things wrong with that to include Facebook dictates the rules. They dictate who sees and who does not see your status updates.   And while you can influence it you cannot control it. So even if someone would love to know about an upcoming sale they might not have the chance. However, if you use your website in concert with Twitter, Facebook,  YouTube and more you are able to get your message out in a variety of ways.

What actions will you take today to take your eggs out of one basket?

What you shouldn't do with your social media.


Your 45-Day Corporate Tweet

You probably have seen it by now. The epic tweet that took 45 days! If not, check it out here. I just wanted to let all small business owners know that your tweets do NOT have to take that long. In fact, they do not have to take half as long. Here are 4 things to remember as you read about the 45-Day Epic Tweet.
A Note to Remember
It doesn’t take that much time.
1.In fact, if you are not taking that much time it does not mean you are doing it wrong. While you should spend time and have well crafted messaging that represents your brand – Please Please Please never let me know it took 45 days to create a tweet. However, this leads me to my next point.

Create a calendar.
2.The team over at Huge have a calendar and so should you. A calendar of your upcoming themes, events, and promos, will make sure they they are being included and that your marketing strategy is being fulfilled.

Listening and Monitoring
3.Huge has big screen TVs set up to keep an eye on what’s being said. You don’t have to have a big screen TV but you do have to keep an ear out. Use services such as Netvibes, Google Alerts, keyword monitoring and more to keep an eye out for what people are saying about your brand. This also allows you to keep connected to whats important to your customers and serve up content that fits the bill.

Stats and follow up.
4.Know your goals and metrics. You cannot get anywhere if you don’t know where you’re going. Understanding why you want more followers (brand awareness) will allows you to tie actions and results to that outcome. For example, if you experience an increase in followers, RTs, and engagement you can say that your goals of brand awareness are being met.

Finally, it’s social media have a little fun!

If this was all mush to you, let’s set up a call and see how we can work together.