It’s one thing to be on social media tweeting your heart out. It’s another to actually use social media for business. When you start doing that you must start measuring…
Category: How To
Creating your Social Media Listening Dashboard
The Holidays are upon us and it seems as if our time as a business owner has shrunk even more. Between sending cards to clients and buying presents for family where does social media fit in? Well, sometimes it doesn’t and it seems as if that is the first thing to go when making your priority list. However, thanks to my handy dandy Social Media Listening Dashboard I never have to go searching for information to post? Well, it is social media gold. A Social Media Listening Dashboard is something you create and it is generally based on aggregating RSS feeds. Why this is so important to create is because it allows you to pull in a wide variety of information without having to check each individual website. You can also include your social media streams and any keywords you are keeping an eye out for. Visually this is what it can look like: OR There are a couple of free sites that you can use to create your dashboard. FEEDLY Newsblur Netvibes Below are the steps to setting up your own Social Media Listening Dashboard to combat the Holiday season rush.…
Integrating social media into your marketing plan
As a small business owner you have heard time and time again that social media is a must. But how do you integrate it into your overall marketing strategy? 3 ways to support your offline marketing with your online marketing. 1. Can you support this effort with a hashtag? Hastags have become a ubiquitous form across many…
Creating Your Social Media Strategy
This is a radio interview I did that covered creating your social media strategy. I cover why you need a social media strategy, how you create one, and the steps…
How to: Tweet Chats (Just 4 Steps!)
Tweet chats are moderated conversations that happen on Twitter at a specific time. They are a great way to create a community and share information. New ones are…
Facebook Ads Primer
The 3 things you need to know about Facebook Ads to make them an effective tool for your business. (Right click and “Save-As” if you want to download this for…