Follow up is a hallmark of a successful business. Without follow up you will have a hobby.
Incorporating social media into your follow up not only extends your reach but allows you to initiate a type of contact that allows you to stay top of mind without feeling like your harassing them.
For example:
Hey @potentialclient it was great touring your facility today. (Maybe even include a picture)
By initiating this contact and following them you are inviting them to follow your updates. Then they will see your valuable content and you’ll continue to develop a relationship.
How do you do follow up on social media?