These new Instagram updates are going to be a great boon to your business.
Hashtags:
You can now add hashtags in your profile.
Why you should care:
Your profile has just become searchable! Don’t overload your profile. Choose 1 or 2 hashtags that really represent your brand and business. (Hint Hint Branded hashtags that your customers use to share content)
Mentions:
You can mention other profiles in your bio.
Why should you care:
You can mention other brands you own under an umbrella. You can also mention partners you have an ongoing relationship with! This will be really great for directing people on ways they can deepen the relationship with you. (The companies you mention can remove the mention if they don’t want it)
Portrait Mode:
You can have a clear subject and a blurry background
Why you should care:
It’s another way to make your pictures more interesting. Captivate your audience and you can captivate your leads.
Mute:
You can stop seeing people without unfollowing them.
Why you should care:
This means that your followers can stop seeing your post. It highlights the importance of creating great content and not bombarding the timeline.
You’re All Caught Up:
Why you should care:
This will reduce the amount of FOMO that users have. After they have seen all the new posts that were made within 48 hours they will get a notification telling them they are all caught up.
What’s coming up?
A name tag feature. Basically, users will be able to scan your name tag (like a QR code) and instantly follow you. So much easier than asking how to spell someone’s name
Want to know how to use some of these updates? Tweet me.