Beware the Masses. For they can smite you.
We all know that the customer is always right. Or rather, believe themselves to always be right. And for you, the business owner, it doesn’t matter. Through the use of social media people have created empires and just as quickly destroyed them. Here is an examples of a social media campaign gone awry and the correct use of a social media tool to address concerns. I offer these two up as mini case studies on actions for you to take in the future should you wish to avoid burning Rome.