You probably have seen it by now. The epic tweet that took 45 days! If not, check it out here. I just wanted to let all small business owners know that your tweets do NOT have to take that long. In fact, they do not have to take half as long. Here are 4 things to remember as you read about the 45-Day Epic Tweet.
It doesn’t take that much time.
1.In fact, if you are not taking that much time it does not mean you are doing it wrong. While you should spend time and have well crafted messaging that represents your brand – Please Please Please never let me know it took 45 days to create a tweet. However, this leads me to my next point.
Create a calendar.
2.The team over at Huge have a calendar and so should you. A calendar of your upcoming themes, events, and promos, will make sure they they are being included and that your marketing strategy is being fulfilled.
Listening and Monitoring
3.Huge has big screen TVs set up to keep an eye on what’s being said. You don’t have to have a big screen TV but you do have to keep an ear out. Use services such as Netvibes, Google Alerts, keyword monitoring and more to keep an eye out for what people are saying about your brand. This also allows you to keep connected to whats important to your customers and serve up content that fits the bill.
Stats and follow up.
4.Know your goals and metrics. You cannot get anywhere if you don’t know where you’re going. Understanding why you want more followers (brand awareness) will allows you to tie actions and results to that outcome. For example, if you experience an increase in followers, RTs, and engagement you can say that your goals of brand awareness are being met.
Finally, it’s social media have a little fun!
Love you can have fun with yourself! RT @presidentcheese “While our Camembert may take 45 days to age, this tweet certainly didn’t!”
— Tamay (@where2start) May 29, 2014
If this was all mush to you, let’s set up a call and see how we can work together.