Has anyone noticed how vampires have become hot again? Take a look at True Blood, Vampire Diaries, the Twilight Series, Being Human, and more. Whether it’s the allure of living forever or just need to rescue someone that is trying so hard to love- vampires are on fire. And when they are done well millions of people watch and they become wildly popular.
Soooo are you seeing it now? New and hot? Everyone’s doing it? Come on! It’s social networking. And when you do it well millions of people follow and discuss. But when you don’t? Well, ouch. So how do you do it well you say? I’m glad you asked.
First and foremost think of social media as a conversation. It is not supposed to look a certain way. That is to say that you don’t have to have a full time person chatting it up on FB (facebook) and twitter everyday. So you can’t fail there. But it is more of an ongoing conversation about what’s important to them. “Them” being you customer or fellow tweet buddy. When was the last time you enjoyed a conversation that was all about someone else. Right. You didn’t. What you did enjoy was a conversation about you and what you were passionate about. And how that other person could contribute to that. You opened up, you shared, it was beautiful! Give the same opportunity to your customer to share and open up. You just might be surprised.
But how do I get followers in the first place? Well, participate in the conversation. On Twitter search for a hashtag (#) that might have some relevance to you. Such as #fashion or #marketing. And just follow the stream of what people are saying. If you find a point where you can add something relevant and of value. Go for it! Nothing ventured, nothing gained.
Don’t be afraid to make a couple of faux pas. It’s bound to happen since you are not a vampire with years upon years of experience. Take what you learn from those mistakes and adjust your game plan. It’s really that easy. Now, go make some friends!