A weekly list of articles to skim (We highlight the important bits) so you can always be updated about business tips that will impact you.
This new infographic from Healthy Business Builder outlines seven key selling techniques for social media.
The advent of social media has transformed the way people communicate and interact with others, as well with businesses they follow.
Before social media networks became popular, the only way business could interact with their target audience was via email and through traditional outreach tools, likes direct mail and telephone. Today, every business – from multinational organizations to fresh startups – has the opportunity to bring their brand closer to their target audience, immediately and on a wider scale than ever before.
But as en evolving medium, there are a lot of shifts and trends in social media that salespeople need to be aware of in order to ensure they’re marketing in the most effective way. Knowing which techniques are producing the best results will not only bring your brand closer to your audience, but will also help establish optimal leads and sales flow through the use of social platforms.
Along this line, this new infographic from Healthy Business Builder outlines seven key selling techniques for social media – are you utilizing all of these steps in your process?
This post originally appeared on Irfan Ahmad’s blog.
On – 17 May, 2017 By Irfan Ahmad
Creating effective social media marketing reports is a critical part of the social business process. Here are some tips for effective social reporting.
After allocating budget to social media advertising, your executive team will be expecting to see how those ad efforts are paying off. Performance reporting is an inevitable task for any business that takes social media marketing seriously – the key to creating effective social media reports is ensuring the data you present is appropriate, and relevant, for the audience at hand.
Preparing and presenting a monthly report can bring about similar stress as those college thesis papers that counted for 75% of your grade – except this particular assignment happens twelve times per year. Your team’s worked its tail off to meet and exceed KPIs, and diligently tracked everything for reporting purposes – but if the presentation is full of disorganized data, your boss is liable to think you don’t know what you’re doing.
In the below infographic, we’ve put together five key tips that’ll give you the building blocks you need to build an effective report and facilitate productive conversation about your social media strategy.
Following these steps, you’ll be able to create a cohesive story that’s easy for clients – both internal and external – to follow, and will ultimately earn you trust and authority.
A version of the post “How to Create Effective PPC Reports” was first published on the AdStage blog.
On – 05 May, 2017 By Jd_prater
Find the right social media audience for your marketing messages. Here's how different generations - Gen Z, Millennials, Gen X, and Boomers - use some of the biggest social platforms.
If more than one-third of the world is on social media, how can you make sure the right message gets to the right people?
The infographic suggests one way is to know your audience by generation. For example, it cites a statistic that Generation Z prefers to see real people rather than celebrities in their advertisements, and that 68% of Generation X makes buying decisions based on reviews.
The infographic also provides an overview of some of the major social media channels; it notes, for example, that 79% of all Twitter accounts are outside the US, and 65% of leading brands have an Instagram account.
To see more about how different generations use Facebook, Twitter, YouTube, and Pinterest, check out the infographic:
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On – 10 May, 2017 By Laura Forer
The modern customer journey starts and ends with your social profiles. Think of it from their point of view. When it comes time for researching which business to go for, the average person starts
The modern customer journey starts and ends with your social profiles. Think of it from their point of view. When it comes time for researching which business to go for, the average person starts off with a google search.
Inevitably, they’ll land on your Facebook or LinkedIn page to learn more about you. In today’s world, Social is your storefront. It’s your opportunity to wow potential customers and truly let your brand’s voice shine through. Here’s a great infographic that can help you build your brand with social media.
On – 04 May, 2017 By Payman Taei