When you first started your business it was important you pounded the pavement and made those connections.
The same is true when you expand your business online. Showing up online involves consistency and great information. Here are 5 things you can do to show up to the social media party.
1. Be yourself. Honestly. If you are that geeky guy who loves to paint with water colors share that. Or maybe you are a gloves and pearl woman but like to dirt bike on the weekend. Share and create that community online. The most important thing in social media is to inject yourself or your brand. That is the special part that people align themselves with. After all, there are 20,000 other people who do what you do. What makes you different?
2. Comment on the stories you share. This is content curation. More than just pulling together everything that is hot on Mashable, add your thoughts and ideas as to why this story has an impact. Better yet, write why you disagree.
3. Ask about someone else. I know the easiest person to talk about is you. But to get others talking ask them about their passions, dreams, and goals. What motivates them?
4. Comment. Yea, people actually do want to hear from you. Your thoughts, ideas, and opinions actually matter. Share them.
5. Follow up/Track. When was the last time you were networking and didn’t follow up? Business is in the follow up. The same is true with social media. Make sure you add them to the appropriate Twitter list or make sure to check in with them monthly on LinkedIn. Need more? Check this out.
This list might sound like things you’ve heard before. Good! Social media is about the basics. Providing great content with quality insight from a particular brand voice is a basic. {Tweet this!} Make sure you use it in your business.
What do you bring to the party?